Zeal Ventures, the specialist ventures division of Zeal Group, has invested British games start-up Circl Gaming.
Financial details of the commitment were not disclosed, but it was confirmed that the link-up will also include ongoing consulting on topics such as strategy, regulation, marketing and process optimisation.
Circl is the developer behind a real-time game that allows players to participate in games with winning opportunities during English Premier League football matches via a mobile app.
The game is based on micro-events in live matches such as corners, goals, free kicks and yellow cards, with the gaming experience based on random chance.
The offering was originally developed as a competition for groups of friends, but players can now play in larger Circls and play and chat with other people across the UK.
“The development of the gaming industry has picked up speed in recent years and has produced numerous visionary technical innovations,” Cirl investment director Dirk Reiche said. “This is crucial for our industry, as the future of the market is taking place online.
“For this reason, we look forward to working with Circl and mutually sharing ideas for an even more diverse gaming and entertainment experience in the future.”
Circl Gaming chief technology officer Mark Quinn added: “The partnership with Zeal is a huge step forward towards growing Circl internationally. The founding team are delighted to be working with Zeal Ventures.
“The expertise they bring from the lottery and gambling sector is going to be invaluable to us as we continue to scale Circl and bring great new products to the market. The support they will bring is not just financial, it will help with every pillar of our business.”
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