In an attempt to revolutionize the app, Twitter is working on a range of content control tools. The company wants to improve users’ experience in the application, allowing them to customize their feed and gain control over the algorithm. Twitter also enhances the communities by adding pinned tweets. Moreover, the company announced the end of TwitterDeck app on Mac. Follow the GBC Time website to stay updated.
Reverse engineering pro Jane Wong was the first to announce Twitter’s new project – Content Control Tools. Wong noted that Twitter would enable third parties to provide custom timelines. This will help non-Twitter platforms craft new algorithms and create additional ways of displaying tweets. The tools will reportedly allow users to choose what content they see in the feed by selecting one of the options. The users will be able to customize the algorithm according to their personal preferences.
In his takeover presentation, Elon Musk argued that Twitter needs more transparency in its algorithms. Tesla and Starlink CEO even accused the company of manipulating user experience, when it comes to algorithm sorting.
Pinned tweets for maximizing engagement in communities
The other focal point for the social media company is communities. Recently, Twitter enabled pinned tweets in the communities to boost user engagement. The moderators and admins will now be able to pin their tweets at the top of the Community timeline.
Twitter said that it was a highly requested feature. Now, pinned tweets are only available on the web. Twitter, however, promises to roll out the tool for iOS and Android soon.
This feature is designed to drive more users to Communities, which are not as popular as Twitter expected. The main reason for this is a lack of engagement, which the company tries to improve.
The new TweetDeck
In the past few months, Twitter has been experimenting with monetization options. One of the most effective models is paid subscription for exclusive services. And it looks like TweetDeck will soon become a prepaid tool too.
Now, the company is working on a TweetDeck update. The company also removed the Mac application, focusing on the web dashboard. The app will be available until July 1st.
This could also mean that Twitter considers making Deck a subscription-only service. Most likely, it will be built in Twitter Blue.
Twitter first announced the beta testing of TweetDeck in July 2021. At the time, it included new layouts of the columns, management decks, and enhanced search tools.
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