Soft2Bet appoints Zuckerberg as new CPO

Soft2Bet has appointed Yoel Zuckerberg as chief product officer.

Zuckerberg joins Soft2Bet with over 15 years of experience in the industry, most recently, holding senior roles at Aspire Global, Ladbrokes and 888Holdings. He will play a critical role in supporting and developing the company’s casino and sports betting products.

Uri Poliavich, CEO of Soft2Bet, said: “Yoel Zuckerberg’s appointment reflects both his experience and knowledge of the business. His role will centre on tackling these ongoing developments in product to ensure Soft2Bet maintains and continues to build on its position as one of the top players in the market.”

Yoel Zuckerberg added: “I’m thrilled to join Soft2Bet’s world-class product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry.”

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