Codere, closer to the customer with Salesforce

Madrid, October 3, 2022.- Nueva Codere, a leading multinational in the private gaming sector, continues to improve its relationship with the client, this time with the help of Salesforce.

In the words of Leonardo Desentis, Marketing Director of Codere Latam, “we are excited to continue strengthening the relationship with our customers. With Salesforce, we take another step in the quality of our service, incorporating tools to get to know our customers better, optimize our relationship and adapt to their demands. In this way we will be able to improve the results of our Marketing initiatives, taking advantage of the benefits provided by the use of technology, with a combined management of digital and physical channels”.

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