Better Collective acquires esports brand Futbin for $113M; improves 2022 financial guidance

Sports betting media group Better Collective has acquired esports brand Futbin and its related domains for €105 million ($113.4 million), the company announced on Tuesday. The business has now also updated its financial guidance following the acquisition.

The purchase allows Better Collective to expand its offerings within esports, given Futbin’s status as a leading esports media brand within esoccer (FIFA). With the addition of Futbin and related assets, Better Collective’s esports portfolio now reaches 100 million monthly visits.

Additionally, the move further diversifies Better Collective’s income stream – this is due to Futbin revenues mainly coming from ads and subscription sales. It also comes as interest in esports continues to increase, as more people interact with communities centered around their favorite esports titles, the company says.

The acquisition of Futbin and associated domains is an important milestone in Better Collective’s ambition of becoming the leading digital sports media group, adding to the already strong position within esports built on hltv.org, the leading community for CS:GO,” a press statement reads.

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